History and Origin
Supergoop! was launched in 2007 by Holly Thaggard, a former third-grade teacher turned entrepreneur. The brand was inspired by a personal experience when a close friend of Thaggard’s was diagnosed with skin cancer. She recognized a gap in the market for sunscreen products that people would want to apply daily, not just at the beach or on vacation. Hence, Supergoop! was born.
Brand Recognition
Supergoop! is known for its broad-spectrum SPF products that shield the skin from both UVA and UVB rays. The brand has a wide range of sunscreen formulations, including lotions, sprays, sticks, and even SPF-infused makeup products. They’re praised for their unique approach to sun care, creating products that are not only functional but also enjoyable to use. Their most popular product is perhaps the Unseen Sunscreen, an invisible, weightless, scentless, and makeup-gripping daily primer with SPF 40.
Company Motto
Supergoop!’s tagline is “Live Bright. Every. Single. Day.” The brand encourages its users to enjoy the sun while also remaining conscious and proactive about their skin health.
Products and Usage
All products from Supergoop! are designed for everyday, at-home use. They offer a variety of sunscreen products suitable for different skin types, preferences, and lifestyles. From water-resistant body sprays to facial sunscreens that double as primers or color correctors, the brand’s extensive range allows consumers to easily incorporate sun protection into their daily skincare regimen.
Product Distribution
Supergoop! products can be purchased directly from their official website and are also available in many retail locations throughout the United States, including Sephora, Nordstrom, and select boutique fitness studios. Moreover, they’re available internationally in select locations and can be purchased from various online platforms.
Key Ingredients
Supergoop! focuses on creating clean, innovative sunscreen formulations. They incorporate a range of different active ingredients to provide sun protection, such as avobenzone, octisalate, octocrylene, and homosalate. In addition to these sun-protecting ingredients, their products feature various skin-friendly components like red algae, which helps protect against blue light, and frankincense, which helps soothe skin.
Cruelty-Free, Vegan, Gluten-Free, Natural, and Organic Status
Supergoop! is a cruelty-free brand, meaning they do not test their products on animals. Many of their products are also vegan, although not all, so it’s best to check individual product descriptions for confirmation. While they prioritize the use of clean ingredients, their sunscreens are not 100% natural or organic due to the nature of sunscreen active ingredients, which are typically synthetic for broad-spectrum coverage. They aim to exclude controversial ingredients from their formulations, such as oxybenzone and parabens. As for gluten-free status, Supergoop! doesn’t advertise their products as such. Those with gluten sensitivity should carefully review the product ingredients.
Sustainability and Ethical Practices
Supergoop! is committed to sustainability and ethical practices. In terms of packaging, they’re transitioning to more sustainable options and have a recycling program in partnership with TerraCycle, a recycling company that specializes in hard-to-recycle materials. As part of their commitment to clean ingredients, they strive to ensure their formulations exclude any ingredients that may be harmful to human health or the environment. This commitment extends to excluding oxybenzone and octinoxate, two sunscreen ingredients known to have damaging effects on coral reefs.
In addition to their clean ingredient initiative, Supergoop! is also committed to providing broad-spectrum SPF products that meet the highest UVA/UVB protection standards. This aligns with their goal of reducing skin cancer rates and promoting everyday sun safety.
Supergoop! isn’t just about creating and selling sunscreens; they also aim to educate consumers about the importance of daily sun protection. This is evident in their SPF 101 section on their website, which offers information on everything from understanding SPF ratings to how sun damage happens.
Moreover, their Ounce by Ounce program donates sunscreen to public schools across the United States, fulfilling the brand’s mission to raise awareness about skin cancer and promote early adoption of sun-safe habits.
Supergoop!’s core product line is centered around sun protection, but they also offer a few non-SPF skincare products. One of these is the Bright-Eyed 100% Mineral Eye Cream, which targets dark circles and puffiness while offering SPF 40 protection. They also have a handful of lip products with SPF, a typically overlooked area for sun protection.
The innovation of Supergoop! extends beyond just the formulation of their products. They are pioneers in creating new product categories within the sun care market. This is best seen with their Shimmershade Eyeshadow, the first eyeshadow with built-in SPF 30. Other standout products include their Defense Refresh (Re)setting Mist, an SPF 40 setting spray that helps lock in makeup while adding a layer of sun protection.
The Supergoop! product range is extensive, offering SPF products for every need, preference, and lifestyle. From sunscreen oils and mists to SPF-infused CC creams and setting powders, the brand makes it easy for consumers to incorporate sun protection into their daily routine. This approachability, combined with their commitment to clean, innovative formulations, has played a significant role in the brand’s success and recognition.
Supergoop! products are primarily sold in the United States, but they also have a presence in select international markets. They are available through a range of different outlets, including their own website, beauty retailers like Sephora and Nordstrom, and various online platforms.
While the main focus of Supergoop! is sun protection, they also incorporate a range of skin-benefitting ingredients in their products. These include hydrating components like hyaluronic acid and vitamin B5, antioxidants like vitamin C and green tea, and skin-soothing ingredients like oat extract and allantoin. These ingredients, combined with their high-quality sun filters, make Supergoop! products more than just sunscreens – they’re comprehensive skincare products designed to protect, hydrate, and nourish the skin.
Supergoop! is a cruelty-free brand, and many of their products are also vegan, although not all. As for their natural or organic status, while they prioritize clean ingredients, sunscreens typically require synthetic ingredients for broad-spectrum protection, so their formulations are not 100% natural or organic. They do not specifically advertise their products as gluten-free, so consumers with gluten sensitivities or allergies should review the ingredient lists carefully.
On the sustainability front, Supergoop! is committed to minimizing their environmental impact. They are in the process of transitioning to more environmentally-friendly packaging options, and they have partnered with TerraCycle to provide a recycling program for their empty product containers. In addition, their formulations avoid ingredients known to harm coral reefs, underlining their commitment to environmental protection.
Beyond their product offerings, Supergoop! is also focused on educating the public about the importance of sun safety and the role that daily sun protection can play in preventing skin cancer. This is demonstrated by the extensive educational content on their website and their Ounce by Ounce program, which donates sunscreen to schools across the United States.
Supergoop!’s unique approach to sun care, which combines broad-spectrum protection with innovative, skin-friendly formulations, has set them apart in the beauty industry. They have successfully made SPF a daily essential rather than just a beach-day afterthought, and in doing so, have helped shift perceptions about sunscreen usage.
Their product line is extensive and diverse, catering to a wide range of skin types, problems, and preferences. Whether you’re looking for a facial sunscreen that doubles as a makeup primer, a refreshing sunscreen mist for on-the-go reapplication, or an SPF-infused eyeshadow, Supergoop! has a product to meet your needs.