The story of No. 7 began in 1935 when Boots, the parent company, first launched the brand. The company itself was established in 1849 by John Boot as a herbal medicine shop in Nottingham, England. Over the years, Boots grew from a small local business to a large multinational pharmacy-led health and beauty conglomerate. The No. 7 brand was created as an affordable yet high-quality range of skincare and cosmetic products, designed to make premium beauty accessible to everyone.

No. 7 has a rich heritage in the United Kingdom. Its first products were a selection of eleven skincare items, which included a cleansing oil and a vanishing cream. At that time, the brand was revolutionary, as it was the first that sought to democratize beauty by offering scientifically developed products at affordable prices. Over the years, No. 7 has continued to evolve, always keeping up with the latest scientific discoveries and customer demands. Despite the changes, the brand remains true to its roots, maintaining a commitment to quality, affordability, and scientific innovation.

No. 7 is known worldwide for its range of anti-aging skincare products. The brand’s signature product is the No. 7 Protect & Perfect Intense Advanced Serum, which has gained a cult following and rave reviews for its ability to reduce the appearance of fine lines and wrinkles. This product, along with others in the Protect & Perfect range, exemplifies No. 7’s dedication to harnessing the power of science to achieve real, visible results.

The brand’s motto, “Ta Dah!“, reflects No. 7’s commitment to helping customers feel confident and beautiful in their skin. It emphasizes the transformative power of No. 7 products and the sense of satisfaction and surprise that customers feel when they see the results.

While No. 7 primarily focuses on at-home skincare products, many of its offerings are also suitable for professional use. The brand’s extensive range includes serums, moisturizers, cleansers, toners, masks, and eye care products. These products are designed to cater to various skin types and concerns, from dryness and sensitivity to aging and acne.

No. 7 products are primarily sold through Boots stores, both in the United Kingdom and internationally. They are also available through the official No. 7 website, as well as various other online retailers. Additionally, in the United States, No. 7 products can be found at Walgreens, Target, and Ulta Beauty stores.

No. 7 places a strong emphasis on the quality and efficacy of its ingredients. The brand uses a mix of scientifically-proven ingredients and natural botanicals to deliver the best results. The hero ingredient in the brand’s anti-aging range is Matrixyl 3000 Plus, a powerful peptide that helps to restore the skin’s youthful appearance. Other key ingredients include Retinyl palmitate, a gentle form of vitamin A that helps to improve skin texture and tone, and antioxidant complex that helps to protect the skin against environmental damage.

The brand also uses various natural ingredients, such as extracts of mulberry and ginseng, to nourish and soothe the skin. Many No. 7 products also contain hyaluronic acid, a naturally occurring substance that helps to hydrate the skin and plump up fine lines and wrinkles.

No. 7 is committed to cruelty-free practices and none of its products are tested on animals. However, not all products are vegan, as some may contain ingredients derived from animals or animal by-products. The brand is also not fully gluten-free, as some products may contain ingredients derived from wheat or other grains. Nevertheless, No. 7 strives to provide clear information about the ingredients in its products, enabling customers to make informed choices based on their personal needs and preferences.

While not all No. 7 products are labeled as natural or organic, the brand is committed to safety and transparency in its formulations. All products are rigorously tested to ensure they are safe and effective. Moreover, No. 7 continually works to improve its formulations and packaging to minimize its environmental impact, reflecting the brand’s commitment to sustainability.