PETA, or People for the Ethical Treatment of Animals, is a non-profit organization that advocates for animal rights. A company that is PETA-certified has met the standards set by this organization to ensure that no animal testing occurs at any stage of product development, including the testing of raw materials or individual ingredients.
To obtain PETA certification, companies must complete a detailed questionnaire and sign PETA’s statement of assurance verifying that they do not conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products, and that they pledge not to do so in the future.
Once certified, companies are allowed to use the PETA cruelty-free logo on their products, which serves as an easily recognizable symbol for consumers who want to buy products that have not been tested on animals.
It’s also important to note that PETA maintains a comprehensive database of cruelty-free companies, allowing consumers to check whether a brand is certified as cruelty-free or not. In the case of StriVectin, being PETA-certified means that the brand has proven their commitment to cruelty-free practices in the creation of their skincare products.