History and Origin
Christian Dior SE, commonly known as Dior, was established post-World War II in 1946 by Christian Dior, a French fashion designer. While Dior originally became famous for its revolutionary fashion designs, the brand expanded over time to include fragrances, makeup, and skincare. Dior is a multinational luxury goods brand owned by LVMH, a French conglomerate that’s one of the biggest luxury goods companies in the world.
Capture Totale is one of Dior’s many skincare lines, which includes a variety of products such as serums, creams, eye treatments, and foundations. The line is known for its anti-aging properties, focusing on skin revitalization and radiance.
What the Brand is Known For
Dior, in the broader sense, is known for its luxury fashion, fragrances, cosmetics, and skincare. The Capture Totale line, in particular, is renowned for its focus on comprehensive anti-aging skincare. It aims to combat the signs of aging, such as wrinkles, fine lines, and lack of firmness or radiance, with a series of specially formulated products. These products claim to help with cell regeneration and overall skin health.
Motto
While Dior’s overall motto or tagline isn’t explicitly related to Capture Totale, Dior’s skincare products emphasize luxury and excellence, offering “the art of enhancing one’s true beauty according to Christian Dior.” For the Capture Totale line, the brand often uses phrases like “the total age-defying skincare” to underscore its dedication to comprehensive anti-aging skincare solutions.
The Capture Totale line is designed for at-home skincare routines. It includes daily use products such as serums, day creams, night creams, eye creams, and even a specific foundation with skincare benefits. While Dior offers comprehensive skincare routines with the line, it does not provide in-office treatments.
Where the Products Are Sold
Dior’s Capture Totale products are sold globally in various department stores, Dior boutiques, and cosmetic stores, as well as online on Dior’s official website and numerous beauty product e-retailers. Given the brand’s luxury status, it’s typically found in high-end retail environments.
Main Ingredients
The Capture Totale line uses what Dior refers to as Bio-Cellular Technology, which includes a blend of ingredients intended to promote skin cell vitality. It involves a complex of revitalizing Longoza from the Dior Gardens, renowned for its exceptional regenerative power, combined with a boosting complex (comprising of vitamins and amino acids) to stimulate the energy production mechanisms within the cells.
Cruelty-free, Vegan, Gluten-free, Natural or Organic
Dior does not explicitly label its Capture Totale products as cruelty-free, vegan, gluten-free, or organic. While Dior states that it has ceased animal testing of its products since the early 80s, it’s important to note that it sells its products in countries like China, where animal testing is required by law for imported cosmetics.
The Capture Totale line may contain animal-derived ingredients or by-products, which means it’s not entirely vegan. Additionally, while Dior uses some plant-derived ingredients, the brand doesn’t market itself or its products as entirely natural or organic. For specific allergen concerns, such as gluten, it’s always best to check the ingredient list or contact the company directly.
Notable Products
Several products within the Capture Totale line have gained special attention due to their unique properties and consumer reviews.
The Capture Totale Super Potent Serum is a best-selling product known for its anti-aging and skin rejuvenating properties. It contains hyaluronic acid for hydration and firmness, and the Longoza flower extract for its revitalizing properties. This serum is aimed at reducing the appearance of wrinkles and fine lines while boosting radiance and promoting a more youthful complexion.
Capture Totale Cell Energy Firming & Wrinkle-Correcting Creme is another popular product within the line. This face cream claims to offer intense nourishment along with firming and wrinkle-correcting benefits. Like the serum, it also includes Dior’s Bio-Cellular Technology.
The Capture Totale Cell Energy High-Performance Gentle Cleanser is a notable skincare product that gently removes impurities and leaves the skin with a radiant glow. It’s designed to be suitable for all skin types and is a great starting point for the Capture Totale skincare routine.
Innovation and Technology
Dior has invested significantly in scientific research and technology to create effective skincare solutions. Capture Totale is no exception. Its Bio-Cellular Technology is one such innovation that combines the power of natural ingredients, like Longoza and Opilia, known for their revitalizing properties, with advanced scientific research. This approach has made Capture Totale a line that’s not just about treating signs of aging but also about promoting cell energy and overall skin health.
Awards and Recognition
Dior and its products have been recognized and awarded numerous times in the beauty and fashion industry. Capture Totale line, due to its innovative approach to skincare and luxury positioning, has been celebrated in beauty circles, and many of its products have been featured in beauty and fashion magazines like Allure, Harper’s Bazaar, and Vogue.
Philosophy
Christian Dior’s philosophy towards beauty was holistic. He believed in not just looking good but also feeling good. This philosophy is echoed in the Capture Totale skincare line, which aims to provide comprehensive skincare that enhances both the look and health of the skin. By focusing on cell vitality, the Capture Totale line goes beyond surface-level treatment of skin issues, seeking to invigorate and rejuvenate the skin from within.